How to Plan a Marketing Budget in 6 Simple Steps: 2025 Guide

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[size=13.3333px]Wondering how to plan a marketing budget? Creating a marketing budget for your company may seem daunting, but it doesn't have to be. A budget for marketing plans helps keep your strategy on track with your company's overall finances, so you can reach your business goals.
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[size=13.3333px]On this page, we're diving into six easy steps for how to create a marketing budget for 2025 to make your next planning session a breeze!
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[size=13.3333px]Here's a quick overview of everything we'll cover on this page:
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[size=13.3333px]What is a marketing budget?
[size=13.3333px]How to plan a marketing budget for 2025 in 6 steps
[size=13.3333px]Marketing budget allocation
[size=13.3333px]How to calculate a marketing budget
[size=13.3333px]Tracking your marketing budget
[size=13.3333px]Common marketing budget mistakes
[size=13.3333px]How much do different industries spend on their marketing budget?
[size=13.3333px]Free marketing budget template
[size=13.3333px]Try our free Marketing Calculator
[size=13.3333px]Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
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[size=13.3333px]Plan Your Marketing Budget
[size=13.3333px]Marketing Budget Calculator
[size=13.3333px]What is a marketing budget?
[size=13.3333px]A marketing budget is an outline of the costs your company will spend to market or promote your brand, products, or services. A budget in marketing covers all the China Phone Number Data[size=13.3333px] expenses of your marketing strategy for a finite period of time, which could be anywhere from a quarter to a year.
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[size=13.3333px]Watch: How to Plan a Marketing Budget
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[size=13.3333px]How to plan a marketing budget for 2025 in 6 steps
[size=13.3333px]Now that you know why a marketing budget is essential, it's time to look at how to prepare a marketing budget and prioritize it. Check out these six critical points you'll want to establish to set up your marketing budget:
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[size=13.3333px]Determine your business's goals
[size=13.3333px]Establish your sales cycle
[size=13.3333px]Know your outside costs
[size=13.3333px]Understand your market
[size=13.3333px]Get an idea of ​​what strategies you want to use
[size=13.3333px]Research strategy prices
[size=13.3333px]1. Determine your business's goals
[size=13.3333px]Every guide on how to create a marketing budget will say that you must establish your business's goals — and it's true! You need to know what you want to achieve, so you can set a budget that allows you to achieve those goals. You can set goals that focus on: