Calculate interaction rate: How to do it for your social media channels!

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Along with impressions and conversion rates, the engagement rate is one of the most important metrics in influencer marketing. It shows how strongly an audience interacts with a creator's content—be it through likes, comments, shares, or saves. For agencies, brands, and e-commerce companies, the engagement rate is a crucial factor in measuring the success of influencer campaigns and selecting the right creators.

But how exactly is the interaction rate calculated? How can you use it to distinguish good influencers from bad ones? And most importantly, how can you increase it specifically to achieve greater reach, conversions, and brand loyalty? You'll learn all about it in this article about the interaction rate.

Interation rate
Definition: What is the interaction rate?
The interaction rate shows how many users interact with a post or account. It is calculated by the number of likes, comments, shares, and saves relative to the reach or number of followers.

The interaction rate is particularly important for brands and agencies because it determines how effective influencer partnerships, for example, truly are. An influencer with a high number of followers but a Low interaction rate may reach many people but rarely generate real reactions, leads, or conversions.

Is there a difference between interaction rate and engagement rate?
The terms "interaction rate" and "engagement rate" are often used interchangeably, but strictly speaking, they measure different things. The interaction rate captures every single interaction with a post—including likes, comments, shares, and saves.

If a person interacts with a post multiple times, for example, through multiple comments or repeated shares, the interaction rate increases accordingly. The engagement rate, on the other hand, considers the total engagement relative to the reach or number of followers, but only considers each person once. So, if someone comments multiple times, it affects the interaction rate, while the engagement rate remains the same.

The engagement rate is also often used to evaluate accounts or campaigns over the long indonesia email list  term. It's particularly useful for monitoring the overall success of an influencer or brand over time.