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how is seo changing 3 external forces are changing the SEO industry There are essentially three forces changing the SEO industry and its perceived value. If you have been in SEO for a while, you have probably heard that industry is going through a couple of interesting changes lately. Understanding these new trends is key to your success with SEO because it shapes the way SEO is practised and valued. 1. Too much content that is not even useful Here is the first SEO change. Google is having problems serving great content on its results.
Why? Because approximately 60 millions new blogs are created in a year. There is too much content in the search. In fact, Google launched Canada Phone Number List the Helpful Content Update in September 2022 as a way to combat this massive increase of content creation on the web. Humans created just too much content because we were trained with the mantra “Content is King”. But SEOs have taken this to another level by producing a staggering amount of content without any value for users. Then SEOs have gamed Google’s algorithms and understood how to rank content, whether or not this content is actually useful for users.
In other words, we know how to beat the algorithm, so we do it. 2. The rise of Artificial Intelligence inRecently Jasper, an AI writing tool and, in my opinion, one of the worst marketing tools out there, raised $125 Million and it’s valued $1.5 billion. And this is just news from one AI tool, which makes it easy to understand the exponential growth of AI copywriting. Another tool that is all over the Internet is now ChatGPT. We could literally press a button and push millions of new pages on the web that will be indecipherable from human created content.
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