What are the sales methods and key points for success in BtoB? Explaining the...

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sales is sales to corporations, and there are many differences between sales to general consumers.
In BtoB sales, some people may not know how to sell or how to improve sales results.

In this article, we will explain the overview of sales, the differences between sales and sales, sales techniques, and key points for success.

is an abbreviation for Business to Business, and sales refers to sales to corporations.
It is also called "corporate sales", and there are two types of sales: "sales to new customers" and "sales to existing customers".

The difference between and  sales

Along with "sales," "sales" is also often heard.
Here we will explain the difference between  sales and sales.

Target Audience
While is aimed at UK WhatsApp Number List businesses, (Business to Consumer) sales targets general consumers.
Since  sales are aimed at businesses, the number of customers is smaller, and it tends to be easier to communicate directly than sales.

Another characteristic of sales is that it deals with companies, so it is on a larger scale than sales.



Buyer
In sales, the purchaser uses the product or service, but in sales, the user and the purchaser tend to be different.
For example, the person using the product or service may be a field employee, but the purchaser (decision maker) may be the sales manager or an executive.

Purpose of purchase
In the case of , the purpose is the desire to "use" or "own" the product.
On the other hand, in , the main purpose is to solve a company's problems or improve business efficiency , and if there is no benefit, the customer may not purchase the product.