Email deliverability: The 9 most common mistakes you should avoid

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Just because your offer is tempting and your content is good doesn't automatically mean your email will be well received—in the truest sense of the word. Sometimes overlooked, sometimes neglected, deliverability plays a crucial role in an email campaign. To maximize its effectiveness, here's our list of the 9 most common mistakes to avoid.

A little reminder about email deliverability
Deliverability refers to the ability of an email to land in its recipient's inbox. Be careful, the inbox alone isn't enough. It's also about being placed in the main folder, rather than spam or categories like "other," "promotions," etc.

The deliverability rate is a very important factor in a USA Electricians Email List marketing campaign because the higher it is, the greater the chances that your email will be opened, read, and engaged. Conversely, a low deliverability rate would lead to a decrease in ROI and negatively impact your campaign.

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9 big mistakes you should avoid if you want to achieve a good deliverability rate
Purchase or rental of mailing lists
While this option seems more convenient and faster than building your own mailing list, it's a very bad idea. Firstly, because the contacts on such lists probably haven't all given their consent to be included there. Secondly, because these people haven't directly consented to being contacted by your company. Both of these reasons could significantly increase your spam folder and thus damage your sender reputation.

Finally, be aware that the list you purchased or rented is likely being used by other companies that made the same decision as you.



Take the time to build your own distribution list of contacts who have agreed to provide their address and receive your communications.

No use of double opt-in
To properly obtain consent from your prospects, it's essential to use double opt-in . A task that doesn't necessarily appeal to all marketers, as this option is more time-consuming and means some people will refuse consent.

Implementing a double opt-in during registration will strengthen the quality of your mailing list, save you many inconveniences such as spam complaints, and bring you a higher open rate and better engagement with your audience.

Neglecting to check emails
While this step may seem unnecessary and time-consuming to some, it's essential. It would be a real shame to put so much work into your content only to have it sent to addresses that aren't valid or active.

Therefore, before you start, consider using an email validation tool for your contact list and removing any addresses that aren't working. Also, don't hesitate to review and clean your lists regularly.